This is one of my favorite Kodachromes…
©Matt Weber
A small but “important” detail of this picture is the old 1960’s Pepsi-Cola Sign in the background which had been hanging in front of “La Caridad” for a long time when I snapped these workers riding in the truck. If I wasn’t a sign collector and a fan of their Spanish-American cuisine then I’m sure the demo guys would be the only part of this picture which mattered…
This old porcelain sign had started to fade from decades of sunlight, but I’m sure the lamp post it was attached to was much older. More info on this can be found at Forgotten New York