Here is a far from perfect photo of Jeff Ladd’s “Perfect Photograph” This is an I-phone snap but you can see that I didn’t get all thrifty, because I sprung for an 8 ply archival mat board to house this masterpiece. Why is this perfect? I have made a big deal over this picture for a long time. To arrange SEVEN people in perfect position is almost impossible. Throw in the energy between the two girls in the middle and voila, you have a work of art! If you think it’s easy, look around at your photos, and see if this has happened to you. Now an amateur could take a picture like this with his or her Holga on the first day of use…But a master photographer could also take hundreds of excellent photographs and still never take one this perfect…Jeff is very humble when I tease him about this picture. That’s a nice trait for sure, but Jeff also is doing something which may be even more important and certainly more beneficial for all of us other photographers. He is publishing out of print photo books which very few of us could hope to afford. He now has published a dozen very scarce and significant tiles with his company, Errata Editions…Check it out!